Thursday, March 7, 2013

REINVENTING SOCIETY IN THE WAKE OF BIG DATA

WoL&K (Wheel of Life & Knowledge )
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SOURCE: http://edge.org/
http://edge.org/conversation/reinventing-society-in-the-wake-of-big-data
A Conversation with Alex (sandy) Pentland [8.30.12]
With Big Data we can now begin to actually look at the details of social interaction and how those play out, and are no longer limited to averages like market indices or election results. This is an astounding change. The ability to see the details of the market, of political revolutions, and to be able to predict and control them is definitely a case of Promethean fire --- it could be used for good or for ill, and so Big data brings us to interesting times. We're going to end up reinventing what it means to have a human society
ALEX 'SANDY' PENTLAND is a pioneer in big data, computational social science, mobile and health systems, and technology for developing countries. He is one of the most-cited computer scientists in the world and was named by Forbes as one of the world's seven most powerful data scientists.
He currently directs the Sandy Pentland's Edge Bio Page
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Understanding these human-machine systems is what's going to make our future social systems stable and safe. We are getting beyond complexity, data science and web science, because we are including people as a key part of these systems. That's the promise of Big Data, to really understand the systems that make our technological society. As you begin to understand them, then you can build systems that are better. The promise is for financial systems that don't melt down, governments that don't get mired in inaction, health systems that actually work, and so on, and so forth. The barriers to better societal systems are not about the size or speed of data. They're not about most of the things that people are focusing on when they talk about Big Data. Instead, the challenge is to figure out how to analyze the connections in this deluge of data and come to a new way of building systems based on understanding these connections.
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Adam Smith And Karl Marx Were Wrong
These Big Data issues are important, but there are bigger things afoot. As you move into a society driven by Big Data most of the ways we think about the world change in a rather dramatic way. For instance, Adam Smith and Karl Marx were wrong, or at least had only half the answers. Why? Because they talked about markets and classes, but those are aggregates. They're averages. While it may be useful to reason about the averages, social phenomena are really made up of millions of small transactions between individuals. There are patterns in those individual transactions that are not just averages, they're the things that are responsible for the flash crash and the Arab spring. You need to get down into these new patterns, these micro-patterns, because they don't just average out to the classical way of understanding society. We're entering a new era of social physics, where it's the details of all the particles—the you and me—that actually determine the outcome. Reasoning about markets and classes may get you half of the way there, but it's this new capability of looking at the details, which is only possible through Big Data, that will give us the other 50 percent of the story. We can potentially design companies, organizations, and societies that are more fair, stable and efficient as we get to really understand human physics at this fine-grain scale. This new computational social science offers incredible possibilities.
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This is the first time in human history that we have the ability to see enough about ourselves that we can hope to actually build social systems that work qualitatively better than the systems we've always had. That's a remarkable change. It's like the phase transition that happened when writing was developed or when education became ubiquitous, or perhaps when people began being tied together via the Internet. The fact that we can now begin to actually look at the dynamics of social interactions and how they play out, and are not just limited to reasoning about averages like market indices is for me simply astonishing. To be able to see the details of variations in the market and the beginnings of political revolutions, to predict them, and even control them, is definitely a case of Promethean fire. Big Data can be used for good or bad, but either way it brings us to interesting times. We're going to reinvent what it means to have a human society.
(our bold and italics)
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Creating A Data-Driven Society
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Who Owns The Data In A Data-Driven Society?
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Wheel of Life & Knowledge (WoL&K)

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